The 2013 LEGO Club Entertainment Guide

2013 LEGO Entertainment Guide cover

I was intrigued to find this pamphlet tucked away inside the November-December 2013 issue of the LEGO Club Magazine. Billed as the “Special LEGO Video Guide”, it purports to feature the “top 2013 LEGO videos, free online games, apps, and more!”

In reality, it’s just one big advertisement for LEGO multimedia content (much like what the Club Magazine itself is for LEGO toys). But it definitely points towards increased coverage/awareness of LEGO films and animated content, most likely in preparation for the release of The LEGO Movie next February.

And since “increased coverage/awareness of LEGO films and animated content” is our middle name here, I figured I’d take a second to walk you guys through this “Entertainment Guide” brochure…

The Cover

  • The cover is made up to look like an “Entertainment Weekly” magazine, both in terms of layout and font choice for the title. In fact, I’m kind of surprised they were able to get away with that. Parody… I guess?
  • Chase McCain is holding a LEGO Clapboard tile, which says “Awards!” on it. I’m not sure what that’s referring to, since there are no awards given or listed on the pages within. It almost feels like a movie industry word association game. “What are some other Hollywood-related words… how about ‘Awards’?”

Pages 1-2

  • The first spread is titled “Top 2013 LEGO Videos!”, though based on the content being presented, that’s a pretty arbitrary label. All the videos in this pamphlet are official LEGO releases, which means they’re somewhat limited in scope. How or why these particular videos were chosen to be the “top” videos, it doesn’t say, but there was basically nothing noteworthy I hadn’t seen before.
  • Seeing the Paganomation-produced LEGO Superman and Iron Man videos listed in there was a nice touch, though.
  • The only new content to catch my eye was not a video at all, but a notice for a “NEW FREE LEGO TV APP” available on iTunes. This was the first I had ever heard of such an app existing; though, thanks to similar notices on subsequent pages, it was not the last.

Pages 3-4

  • More of the “Top 2013 LEGO Videos”, including the “first trailer” for The LEGO Movie. Didn’t the second trailer already come out?
  • I can appreciate how repetitive it must be to write short blurbs about so many conceptually similar LEGO videos, but some of the grammar/sentence structure in this brochure is kinda wonky. “How did it go from idea to finished LEGO Specials?” How indeed.

Pages 5-6

  • These pages focus on LEGO City video/game media from 2013. Page 6 is solely devoted to advertising a new LEGO City game for mobile devices.
  • Page 5 does focus on videos; though oddly, they’re all CGI entries. What’s weirder are the “milestone”-type captions on a few of the thumbnail images: “First Appearance of Dalmatian Firedog”! Oh… okay. “Most Minifigures in a Single Video!” Well, that’s not really true; it’s CG, so technically there are no minifigures in that video.

Pages 7-8

  • Pages 7 and 8 feature an ad for the Cartoon Network “Legends of Chima” CG series, which I have yet to check out in any capacity.

Pages 9-10

  • The spread on pages 9 and 10 is entitled, “Mini Movies… Big Creativity!”
  • Rather than focusing on specific video entries, these blurbs talk more generally about a few LEGO video genres — Microsquare (a series of Master Builder how-to videos), LEGO CGI Animation (technically a medium, not a genre), and Seasonal Shorts (Adventures of Max, the Brick-a-Brack Bunch, etc.).
  • More strange sentences: “Featuring the Brick-a-Brack Bunch™  on zany adventures, look for these videos during holidays and when the seasons change.” “A Club Member favorite, ‘Adventures of Max,’ from the LEGO Club TV Show have been an online mainstay for a few years, following the LEGO Club mascot on adventures that take him under the sea, into outer space, and follow him through almost every LEGO line.”
  • And another ad touting “2 ways to watch: catch them all at OR Ask your parents to download the FREE LEGO TV APP on your iPhone or tablet.”

Back Cover

  • Yet another ad for Legends of Chima.

Overall thoughts

  • The biggest takeaway from this brochure is the existence of the LEGO TV mobile app, which I think is pretty cool. Anything that gets LEGO videos further out into the public eye can only be a good thing, I think.
  • However, there are some inconsistencies. For example, our aforementioned LEGO Iron Man short is nowhere to be found on the LEGO TV app, despite the claim that all videos shown in the guide are available to watch on the app. I wonder how many other videos might have been lost in the void.
  • The other interesting thing I discovered via this brochure is the existence of yet another outlet for LEGO Video content. When the blurb mentioned checking out club videos on the LEGO website, I assumed it was talking about the LEGO Club Videos page. In fact, it’s talking about something else entirely: a Videos page on itself.
  • This newer videos page does seem to be more thorough than the Club Videos page ever was; though, on this new page, there is again a subcategory for Club Videos, effectively rendering the separate Club Videos page outmoded and redundant.
  • I am again baffled by the ways in which The LEGO Group continues the fracturing of their video releases; especially when it’s clear from this brochure that they want more people to check out said videos. Now we’ve got the official LEGO YouTube channel, the old (dead) LEGO Club TV channel, the Club Videos page, the Videos page, the LEGO Movie Maker App “Movie Gallery” section, the LEGO TV app,… sheesh.
  • Why not just have ONE central location and drive all the traffic there? I get wanting to have as many people as possible see the video content itself, but this just feels like a big mess. I want to be able to come back to the same place every time and see all the video content there is; not have to figure out which videos were uploaded where, when, and then try to keep tabs on all of them.

Anyway, what did you guys think of the The 2013 LEGO Club Entertainment Guide? Are you going to check out the LEGO TV app?

Comments are closed.