#ShareKindness on the Today Show

Brotherhood Workshop created this animated version of the Today Show’s Kathie Lee Gifford and Hoda Kotb for TLG’s “Shared Kindness” campaign involvement.

There’s some nice stuff going on here, from the dogs playing fetch to the idling crowd outside the Today Show studio. It’s always interesting when TV personalities and celebrities get “LEGO-fied”; something I expect we’ll see a lot more in the coming year with “The LEGO Batman Movie” and “The LEGO Ninjago Movie” on the horizon for 2017. (EDIT: or right now.)

I wasn’t quite sure what this campaign was all about, but it seems like it’s an NBC News promotional drive. Not quite a charity fundraiser, and not to be confused with this non-profit. I like the sentiment of it all, but it could be a bit clearer. Maybe it’s just because I don’t watch the Today Show.

(And of course, despite the YouTube description touting “the super creative folks behind LEGO’s legendary stop-motion animations”, there is no attribution to Kevin Ulrich or his team. For TLG, “Sharing Kindness” apparently does not include giving credit where credit is due.)

NBC TODAY Show: KLG, Hoda and LEGO Get Animated About Kindness | Hulu