Last week, LEGO and PENTATONIX released a 360 video of the Christmas song “Up on The Housetop.” It’s a weird, immersive experience.
360 videos present a unique challenge for the viewer. Do you just watch the default view and trust that most of the action will be there (a safe bet with this particular video)?
Do you look around at random things that are potentially not very interesting (like the floor)?
Do you watch multiple times looking at various angles trying to find hidden stuff and inadvertently get the song stuck in your head for several days? I know I did.
Ultimately, this video relies more on the gimmick of “Hey look, it’s PENTATONIX in LEGO form!” than the gimmick of “Hey look, you can spin this video around in different directions to see interesting stuff.” For an example of a 360 video using LEGO that actually rewards the viewer for looking around, check out this Simpsons / Ghostbusters crossover.