On January 31st, LEGO officially released the LEGO Life app in the United States. LEGO Life is an Instagram-like app targeted at children under 13 where users can post photos of creations, participate in building challenges, and browse through moderated user-generated LEGO content.
LEGO Life seems to be the replacement for the LEGO Club, the former hub of online LEGO activity featuring games, challenges, videos, and of course, the LEGO Club magazine. With the introduction of LEGO Life comes the introduction of the LEGO Life magazine.
Besides user-submitted content, the app also features officially curated content, most of which comes from LEGO.com. Along with stop-motion videos that were commissioned by the LEGO Group, some of the videos in the Ninjago category are entries to the LEGO ReBrick Greatest Villain of all Time in NINJAGO contest—a few of which did not even place in the runner-up category.
As a pleasant surprise, I noticed that the the app also features the brickfilm classic The Han Solo Affair alongside the more modern animated videos.
Other than that, there unfortunately does not seem to be much stop-motion content within the app. However, now that LEGO has undergone this massive overhaul in their online presence, let us hope that they will bring back the stop-motion aspects once again.
LEGO Life is available in some countries for iPhone and iPad, with an Android version reportedly coming soon.